Dr Vince O'Brien of Colby Phillips Advisory assists Eyrewolf Abalone to increase returns to their fishing quotas. 

Eyrewoolf sells a range of Wild Catch Abalone product formats (Individual Quick Frozen, Canned and Retort Pouch) wholesale to markets. With increasing limitations to fishing quotas and requirements to manage the sustainability of the resource, Eyrewoolf were looking to understand how to increase returns from their fishing quotas.  

Key project activities included:

• Conducting a market study, branding evaluation and diagnosis; 
• Developing a high-end branding framework; 
• Developing a business strategy to build premiums; 
• Creating a new product concept development; and 
• Animating the brand through marketing material. 

Key project outcomes were:

• A branding framework with unique positioning within the industry;

Eyrewoolf’s new branding captures the story of their privately owned island and upbringing off the Southern coast into their brand offering. It positions the company with strong references to product provenance, an offering incorporating tourism experiences and sharing of an aspirational lifestyle and a unique brand image.

• A new website with ecommerce capability; and 
• Novel packaging and brochure that brings the new brand positioning to life - https://issuu.com/eyrewoolfabalone/docs/eyrewoolf-digital-high